Read about the relevance and importance of BRANDING.
Your website should be the hub of your communications and promotional content.
Everyone now has access to a PC, smartphone or tablet so whenever you hand out a business card, deliver a flyer or place an ad in the local paper - all other promotional effort should refer potential customers to your website.
The moment a potential customer hears of your business, the first thing he or she will do will be to check you out on the Internet. So make sure your image is what you want it to be!
Here you can "set out your stall" in detail: who you are, what you do, why your service is superior to that of the competition.
Everyone is in a hurry; initial contact with potential clients maybe fleeting - your name on a passing vehicle.
Your website is where you have the opportunity to engage the public in detail, at their leisure. This is where they get to know - and trust - you. It is where you make it personal.
The design should reflect the ethos of your enterprise; the personality of your company; how you want to be perceived by the public.
Show what you are capable of
You can use your site not simply as a promise of what you can do, but as a directory of what you have done - completed contracts, satisfied clients, successful functions and events, recommendations, testimonials.
"A picture is better than a thousand words". Show the world what you can do - and have done - in glorious colour!
And then each time you complete a project or intend to launch a new service, display it on your site.
Image galleries showing the different types of projects already undertaken by the company allow Heath to "walk through" an idea with a new client before a job commences. This provides the client with the essential confidence to proceed to awarding a contract.
Or include video - "My business - The Movie"
You can't do that in a printed leaflet!
If you have the nerve for it, standing in front of the camera and addressing potential clients directly is a sure fire method of gaining their attention.
I can make promotional videos for you for free - all I ask is a contribution to the cost of diesel for traveling to your chosen location. Video engages potential clients like no other medium - and by linking it to YOUTUBE your visibility to search engines such as GOOGLE, YAHOO and BING is improved.
The above video links to YouTube server.
Websites can be designed in an infinite number of styles according to the image you wish to portray: conservative, fun, colourful, different, reliable, competent, friendly, informative.
Here are a few ideas
IMAGINATIVE SITES THAT CUSTOMERS REMEMBER
Phone: 07521 941 560