GOOD DESIGN

From newspaper reports:

"M&S expects a third of its £3.7bn clothing and homewares business to move online over the next five years. But Rowe admitted neither the website, which had a £150m revamp four years ago, or the hi-tech warehouse built in Castle Donington, Leicestershire, to support it were up to the job and more investment was now needed.

“Although our online sales are growing, our online capability is behind the best of our competitors and our website is too slow,” said Rowe, admitting that product pages took too long to load and the search function was not good enough. “Our fulfilment centre at Castle Donington has struggled to cope with peak demand and some of our systems are dated.”

Poor design costs you money

If your website displays a "loading" symbol similar to the one shown below, you are losing visitors and income.

Slow loading gif.

The majority of people are said to wait in line (in a real shop) for no longer than 15 minutes. However, on the web, 1 out of 4 customers will abandon a web page that takes more than 4 seconds to load.

Google found that slowing search results by just 4/10ths of a second would reduce the number of searches by 8,000,000 per day. (source: Getelastic)

Google found that slowing search results by just 4/10ths of a second would reduce the number of searches by 8,000,000 per day. (source: Getelastic)

Walmart, when they found out they were not the fastest retail site on the internet, compared to EBay, Amazon etc., decided to overhaul their site speed. As a result:

• For every 1 second of improvement in loading speed they experienced up to a 2% increase in conversions.

• For every 100 millseconds of improvement, they grew incremental revenue by up to 1%.

• Shopzilla speeded up average page load time from 6 seconds to 1.2 seconds, and increased revenue by 12% and page views by 25%.

• Amazon increased revenue by 1% for every 100 millseconds of improvement (same as Walmart).

• Yahoo increased traffic by 9% for every 400 millseconds of improvement.

Or, to view the figures a different way: Amazon can suffer an annual loss of $1.6 billion from a slowdown of page loading time of just a single second. In the same way, if your site does not load quickly and with the relevant information your visitors will 'click off' to somewhere else.

This site (Citycoder.uk) when tested from New York downloaded faster than 91% of all the other sites on the Internet with a download speed of less than one second. (906 milliseconds to be precise). Independent website testers, Pingdom.com, rated the performance of Citycoder.uk 99 out of 100.

Faster than most sites.

Even a very large site with hundreds of pictures such as M E Contractors' website, downloaded in 2.29 seconds

Independent testing shows our sites score 99 out of 100 which means they are faster than 90% of all other websites on the Internet.

Faster than most sites - M E Contractors.