Google is so powerful on the Internet that many people do not understand where Google ends and other Internet services begin. This, of course, is Google's intention.
There are two main ways to get prominence in Google search results: pay them for advertising or have a strong and relevant Internet presence. Google prioritizes up-to-date content. If your site is not updated regularly it slips to the bottom of the search list.
So-called "tricks-of-the-trade" are, at best, only temporary fixes. Google design their search algorithms to find the latest relevant results to the search terms applied by the person searching. To continually show up high in Google listings it follows that your website's content must be (a) up-to-date and (b) relevant to the search terms being applied. There is one more thing: Google searches for rich content so a few key words scattered about on the site will not trick Google into giving you a top listing.
The best (and cheapest) way to get a good showing on Google is to have a website that delivers up-to-date, constantly renewed relevant content.
The screenshots below show how I have achieved page 1, 2 and 3 search results on Google for a client.
The first listing is as a result of the client paying for an entry on Google Data. This can be worthwhile if your business is centred on a particular geographic location - and most are.
The downside of Google Data is that some people will know it is paid-for content and might decide to ignore it.
The remaining listings are as a result of planned integrated links. Use of websites and social media such as "Blogspot" and "Youtube" (both of which are owned by Google) produce additional search results which improve your search visibility.
Back-linking and cross linking to to other sites is another very effective way to improve your Google results.
Background tags and text linking to photographs and video all adds to the mix and gets you noticed across the Internet
I do all this in with your regular subscription - no extra charges - a service that other companies charge hundreds of pounds for each month.