Whenever a potential customer hears of your company, sees your advertising or notices your name on a vehicle . . . the first thing they will do is check you out on the Internet. For better or for worse, what counts is how you feature on the Internet.
First appearances are all important. If you don't get that right you may not get a second chance. No matter how competent you are at what you do, it will be how you appear on your website that determines whether the prospective customer calls you.
But there is another very good reason to 'set out your stall' fully and to make sure your image is what you want it to be . . .
You want to make sure that your company secures the right type of work; the work you are set up to do; the work you find is the most profitable.