What is the point of a website?
So many companies purchase a website because it is now "the thing to do" and they see that other companies have one. Often they are tricked into having the wrong website by dishonest design companies.
The point of a website is to help sell your products and services and thus to keep the business profitable and preferably to increase profits.
A webiste is not there to entertain the public. You are not Netflix. Don't let a designer build you a site that is all "whistles-and-bells" but then fails to market your company properly.
A website that sells your products and services and makes you more profit must have the following attributes:
• LOOKS GOOD
• RENDERS WELL ON ALL DEVICES - LARGE AND SMALL
• LOADS QUICKLY - VISITORS DON'T WAIT!
• MUST SHOW UP AT OR NEAR THE TOP IN SEARCH RESULTS - if no-one sees your website what's the point in having one?
Not so long ago, we shopped on the high street and if we wanted to find a local supplier we picked up our copy of Yellow Pages. Today many of the shops still open on our high streets are in financial difficulties and Yellow Pages is little more than a small booklet and, no doubt, soon it will cease to exist at all.
Like it or not, the forseeable future is the Internet and Google.
Five years ago customers would sit at their computer or laptop and search. Today over half of all Internet use is via smart phone so you need to have a site that looks good on small phone screens and the newer wide PC screens.
If you have the wrong kind of website on the Internet you are wasting your time and even risking the future of your company.
So, develop your Internet presence now.