The key qualities that get you business from your website:
If a site takes more than 2 seconds to load your potential customers may click elsewhere.
The design and text should ensure that potenial customers find the information they are seeking quickly; we tell them what you can do; we reassure potential customers that you are up to doing the job they want done.
A website should provide solid information; good advice; clear pictures - all things that make visitors stop and look. A visitor to your site is more likely to pick up the phone and place an order if they know something about your enterprise. A good website builds trust.
There are more bad websites on the Internet than good ones: fuzzy pictures, bad grammar and spelling, loading times so slow that no customer would wait, no obvious phone number, no actual description of the business, bad layout, sites that do not work on different screen sizes, old sites that have not been updated in years.
Obviously, they are not going to win new business
It's no wonder that some people think a website is a waste of time.
The Internet is a vast virtual on-line city full of customers